兴业银行启东支行：贴近务工群体需求，开展国债进企宣传
<p style="line-height: 32px; text-align: center;"><img src="https://pic.0513.org/forum/202507/11/44d34a395e70028073bba09486f628d1.png" title="44d34a395e70028073bba09486f628d1.png" alt="wps3.png"/></p><p style="text-autospace:ideograph-numeric;line-height:32px"><strong><span style="font-family: 宋体;font-size: 21px"> </span></strong></p><p style="text-indent:43px;text-autospace:ideograph-numeric;line-height:29px"><span style="font-family: 仿宋;letter-spacing: 0;font-size: 21px"><span style="font-family:仿宋">为深入贯彻落实《南通市县域国债管理提质增效</span><span style="font-family:仿宋">“六大行动”工作方案（试行）》精神，进一步提升国债宣传覆盖面和社会认知度，切实推动国债销售工作高质量发展，</span></span><span style="font-family: 仿宋;letter-spacing: 0;font-size: 21px">2025年7月8日，兴业银行启东支行走进启东宝诚船舶工程有限公司，开展了一期国债进企宣传推广工作。</span></p><p style="text-indent:43px;text-autospace:ideograph-numeric;line-height:29px"><span style=";font-family:仿宋;font-size:21px">该</span><span style=";font-family:仿宋;font-size:21px">船舶企业</span><span style=";font-family:仿宋;font-size:21px">有不少</span><span style=";font-family:仿宋;font-size:21px">外地员工</span><span style=";font-family:仿宋;font-size:21px">，</span><span style=";font-family:仿宋;font-size:21px">他们在支援本地经济建设的同时，</span><span style=";font-family:仿宋;font-size:21px">辛苦攒下</span><span style=";font-family:仿宋;font-size:21px">的辛苦</span><span style=";font-family:仿宋;font-size:21px">钱，亟需安全稳妥的保值增值渠道。针对他们开展精准有效的国债宣传，既能</span><span style=";font-family:仿宋;font-size:21px">帮助</span><span style=";font-family:仿宋;font-size:21px">其认清国债</span><span style=";font-family:仿宋;font-size:21px">投资</span><span style=";font-family:仿宋;font-size:21px">优势、规避理财陷阱，又能让金融惠民政策惠及更多劳动者。</span><span style=";font-family:仿宋;font-size:21px">鉴</span><span style=";font-family:仿宋;font-size:21px">于此，为</span><span style=";font-family:仿宋;font-size:21px">了</span><span style=";font-family:仿宋;font-size:21px">让</span><span style=";font-family:仿宋;font-size:21px">该</span><span style=";font-family:仿宋;font-size:21px">船舶制造企业员工们真正看懂、听懂国债知识，</span><span style=";font-family:仿宋;font-size:21px">支行</span><span style=";font-family:仿宋;font-size:21px">特意准备了通俗易懂、贴近</span><span style=";font-family:仿宋;font-size:21px">生活</span><span style=";font-family:仿宋;font-size:21px">的宣传</span><span style=";font-family:仿宋;font-size:21px">资料</span><span style=";font-family:仿宋;font-size:21px">，</span><span style=";font-family:仿宋;font-size:21px">确保国债推广成</span><span style=";font-family:仿宋;font-size:21px">效。</span></p><p style="text-indent:43px;text-autospace:ideograph-numeric;line-height:29px"><span style=";font-family:仿宋;font-size:21px">在开展进企</span><span style=";font-family:仿宋;font-size:21px">宣传前，</span><span style=";font-family:仿宋;font-size:21px">启东支行</span><span style=";font-family:仿宋;font-size:21px">了解到</span><span style=";font-family:仿宋;font-size:21px">该企业</span><span style=";font-family:仿宋;font-size:21px">这</span><span style=";font-family:仿宋;font-size:21px">部分外地</span><span style=";font-family:仿宋;font-size:21px">员工大多远离家乡，辛苦攒下的钱更看重稳妥和安全，平时对复杂的理财接受度低。因此，</span><span style=";font-family:仿宋;font-size:21px">在企业</span><span style=";font-family:仿宋;font-size:21px">现场宣传时，</span><span style=";font-family:仿宋;font-size:21px">宣传员</span><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">全程用</span><span style="font-family:仿宋">“大白话”讲解，</span></span><span style=";font-family:仿宋;font-size:21px">如</span><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">把</span><span style="font-family:仿宋">“国家信用背书”</span></span><span style=";font-family:仿宋;font-size:21px">改</span><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">成</span><span style="font-family:仿宋">“国家给你担保，钱放这里比存家里安全，到期一分不少还能多拿利息”，重点突出国债“保本保息”“门槛低（100元就能买）”“到期能异地兑付”</span></span><span style=";font-family:仿宋;font-size:21px">等更容易让人接受</span><span style=";font-family:仿宋;font-size:21px">的</span><span style=";font-family:仿宋;font-size:21px">信息</span><span style=";font-family:仿宋;font-size:21px">，</span><span style=";font-family:仿宋;font-size:21px">让他们一听就明白</span><span style=";font-family:仿宋;font-size:21px">。</span><span style=";font-family:仿宋;font-size:21px">活动</span><span style=";font-family:仿宋;font-size:21px">过程</span><span style=";font-family:仿宋;font-size:21px">中，</span><span style=";font-family:仿宋;font-size:21px">支行</span><span style=";font-family:仿宋;font-size:21px">在</span><span style=";font-family:仿宋;font-size:21px">该企业生产</span><span style=";font-family:仿宋;font-size:21px">车间休息区、食堂门口等人流密集地</span><span style=";font-family:仿宋;font-size:21px">设立咨询</span><span style=";font-family:仿宋;font-size:21px">台，</span><span style=";font-family:仿宋;font-size:21px">在</span><span style=";font-family:仿宋;font-size:21px">大家吃饭、歇工间隙递上</span><span style=";font-family:仿宋;font-size:21px">国债宣传折页</span><span style=";font-family:仿宋;font-size:21px">，</span><span style=";font-family:仿宋;font-size:21px">向他们演示纸质国债和电子式国债的购买、兑付流程。不少企业员工听后主动添加支行员工微信，以更加方便和详细咨询国债问题。</span></p><p style="text-indent: 43px;line-height: 29px"><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">启东支行本次进企活动累计发放宣传资料</span><span style="font-family:仿宋">50多份，触达客户逾百人</span></span><span style=";font-family:仿宋;font-size:21px">。</span><span style=";font-family:仿宋;font-size:21px">活动</span><span style=";font-family:仿宋;font-size:21px">让</span><span style=";font-family:仿宋;font-size:21px">该</span><span style=";font-family:仿宋;font-size:21px">船企员工对国债有了</span><span style=";font-family:仿宋;font-size:21px">新</span><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">的认识，觉得</span><span style="font-family:仿宋">“国债跟咱打工攒钱的心思对路，安全又省心”</span></span><span style=";font-family:仿宋;font-size:21px"><span style="font-family:仿宋">、</span><span style="font-family:仿宋">“</span></span><span style=";font-family:仿宋;font-size:21px">国债</span><span style=";font-family:仿宋;font-size:21px">是</span><span style=";font-family:仿宋;font-size:21px">帮</span><span style=";font-family:仿宋;font-size:21px">助我们</span><span style=";font-family:仿宋;font-size:21px">稳稳守住辛苦钱的好选择</span><span style=";font-family:仿宋;font-size:21px">”，</span><span style=";font-family:仿宋;font-size:21px">在取得良好宣传效果的同时，也积极履行了金融机构普及金融知识的社会责任</span><span style=";font-family:仿宋;font-size:21px">。</span><span style=";font-family:仿宋;font-size:21px"> </span></p><p style="text-indent: 428px;line-height: 29px"><strong><span style="font-family: 仿宋;font-size: 21px">（王晓瑜）</span></strong></p><p style="text-indent: 37px; text-align: center;"><img src="https://pic.0513.org/forum/202507/11/25ad48cefafd0266f461c667f1931f48.png" title="25ad48cefafd0266f461c667f1931f48.png" alt="wps4.png"/><span style=";font-family:宋体;font-size:19px"> </span></p><p style="text-indent:37px"><span style=";font-family:宋体;font-size:19px"> </span></p><p style="text-indent: 37px;"><br/></p>
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