集中整治
<section><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;letter-spacing: 1px;">“网信中国”微信公号12日消息，中央网信办发布关于开展“清朗·整治短视频信息内容导向不良问题”专项行动的通知。按照2023年“清朗”系列专项行动安排，<strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 122, 170);">自即日起，开展为期一个月的“清朗·整治短视频信息内容导向不良问题”专项行动。</span></strong></span></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;letter-spacing: 1px;">专项行动围绕短视频领域多发频发的乱象，集中整治以下三类短视频信息内容导向不良问题。</span></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 122, 170);">一是短视频传播虚假信息问题</span></strong></span></p><blockquote class="js_blockquote_wrap" style="outline: 0px;color: var(--weui-FG-1);letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><section class="js_blockquote_digest" style="outline: 0px;"><section style="outline: 0px;"><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">1.摆拍制作虚假短视频。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">摆拍制作并发布涉民生谣言。编造帮扶社会弱势群体情节，消费公众同情心。在突发事件现场摆拍，杜撰虚假情景，散布恐慌情绪。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">2.技术生成虚假短视频。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);text-indent: 0em;">使用人工智能等技术编造、拼接内容，违法使用他人肖像和声音进行人脸替换或人声合成，生成虚假短视频。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">3.罔顾事实篡改造假。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">对官方发布的权威信息进行篡改或断章取义。</span></span></p></section></section></blockquote><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 122, 170);">二是短视频展示不当行为问题</span></strong></span></p><blockquote class="js_blockquote_wrap" style="outline: 0px;color: var(--weui-FG-1);letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><section class="js_blockquote_digest" style="outline: 0px;"><section style="outline: 0px;"><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">1.“色情擦边”行为。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">刻意展示带有性暗示或性挑逗的动作，发布“软色情”“擦边”“泛黄”内容。利用大学生名义制作传播“软色情”信息，进行低俗营销。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">2.打造低俗人设。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">通过短视频特效和道具，刻意扮丑引流，借“反串”等名义打造低俗人设，无底线挑战公众审美。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">3.网红恶意营销。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">网红主播通过不文明互动、非理性表达，不择手段博取流量。滥用影响力煽动粉丝情绪，组织粉丝恶意“灌水”。发布营销假冒伪劣商品信息，误导消费者。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">4.展示高危行为。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">发布传播自杀自残、虐待动物等致人身心不适的不良信息。展示高空跑酷、极速飙车等忽视生命安全的高危行为。</span></span></p></section></section></blockquote><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;color: rgb(0, 122, 170);letter-spacing: 1px;"><strong style="outline: 0px;">三是短视频传播错误观念问题</strong></span></p><blockquote class="js_blockquote_wrap" style="outline: 0px;color: var(--weui-FG-1);letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><section class="js_blockquote_digest" style="outline: 0px;"><section style="outline: 0px;"><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">1.挑战公众认知底线。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">故意侵害民族风俗习惯，煽动民族仇恨或地域歧视。散布错误婚恋观，故意制造性别对立。</span></span></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><br/></p><p style="outline: 0px;text-indent: 0em;line-height: 1.75em;"><span style="letter-spacing: 1px;font-size: 17px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 0, 0);">2.传播错误价值导向。</span></strong><span style="outline: 0px;color: rgb(0, 0, 0);">散布错误事业观，鼓吹不择手段和消极厌世，传播炫富拜金、奢靡享乐等错误价值观。</span></span></p></section></section></blockquote><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></p><p style="outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="letter-spacing: 1px;"><span style="outline: 0px;">本次专项行动明确，将加强短视频平台管理。</span><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(0, 122, 170);"><span style="outline: 0px;">首先是</span><span style="outline: 0px;text-indent: 2em;">优化推荐机制。</span></span></strong><span style="outline: 0px;text-indent: 2em;letter-spacing: 0.034em;">着力解决短视频平台算法价值导向存在偏差、优质短视频呈现不足等问题。<strong style="outline: 0px;"><span style="outline: 0px;text-indent: 2em;letter-spacing: 1px;color: #007aaa;">其次是优化流量分配机制。</span></strong>防止“重指标轻质量”，片面以点赞率、转发率等量化指标作为流量分配依据。<strong style="outline: 0px;"><span style="outline: 0px;text-indent: 2em;letter-spacing: 1px;color: #007aaa;">最后</span></strong><strong style="outline: 0px;"><span style="outline: 0px;text-indent: 2em;letter-spacing: 0.034em;color: #007aaa;">是强化平台审核把关。</span></strong>着力解决短视频平台审核机制不规范和审核标准不够全面等问题。防止出现审核过于简单化或一刀切以及人工复审走过场等现象。</span></span></p><section style="letter-spacing: 0.578px;text-wrap: wrap;line-height: 2em;text-indent: 0em;text-align: right;"><span style="letter-spacing: 1px;"></span></section><section><p><br/></p></section><section style="max-inline-size: 100%;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><section style="max-inline-size: 100%;outline: 0px;line-height: 27.2px;min-height: 0px;background-image: none;background-clip: border-box;background-position: 0% 0%;background-repeat: repeat;background-size: auto;border-width: 0px;border-style: none;border-color: rgb(34, 34, 34);bottom: auto;height: auto;left: auto;max-height: none;min-width: 0px;text-decoration-style: solid;text-decoration-color: rgb(34, 34, 34);top: auto;z-index: auto;visibility: visible;clear: none;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><section style="max-inline-size: 100%;outline: 0px;"><p style="text-align:left;max-inline-size: 100%;outline: 0px;cursor: text;letter-spacing: 0.544px;line-height: 1.75em;"><span style="max-inline-size: 100%;outline: 0px;cursor: text;color: rgb(136, 136, 136);font-size: 14px;text-indent: 0em;caret-color: red;text-align: justify;letter-spacing: 1.5px;font-family: 微软雅黑, "Microsoft YaHei";">来源：网信中国 人民日报</span></p></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p style="display: none;"></p>
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